Luxury Femme,
"How does one become a butterfly?"
"You must want to fly so much that you are willing to give up being a caterpillar."
This conversation is from the book "Hope For the Flowers”. In this book, “two caterpillars get caught up in the fallacy of competition and struggle to reach the top of a caterpillar pile. By the journey’s end, however, they learn that their true nature is not one of winning and being at the top, but of going within and emerging as beautiful butterflies who were born to soar.”
The caterpillar and the butterfly are powerful metaphors for letting go of the old identity to become your highest and best self.
I remind myself of this story every time I go through an uplevel in my brand and business. Because we will never quantum leap our business over the extent of our own growth, especially when we are building a luxury brand.
Luxury is a statement. A luxury brand has its own status and autonomy. A luxury brand is created to stand out, not stand still. Mass market brands stand for me too; luxury brands stand for uniqueness. Luxury is not comparative. It's about creating your unique creme de la creme positioning with the brand's own identity, its own trademark.
It is about having that strong identity that is an authentic bold unapologetic expression of you. Not the version of you that is the caterpillar, but the version of you who is the unique beautiful butterfly that you can be. And that is what makes your luxury brand unique and timeless.
And yes, it takes courage and time to spin your own cocoon and know that “If I have the stuff inside me to make a cocoon—maybe the stuff of butterflies is there too.”
Uncomfortable as it may feel, in some way, you deeply know that you were meant for this. You are meant to become the beautiful butterfly you were born to be, flying higher than you believed possible.
But you must truly desire to fly. To create your luxury brand and build your quiet luxury business, you must be willing to give up the “caterpillar”, to give up playing small, to give up staying comfortable.
Luxury clients are not something you pursue. You can only attract them by the person you become.
I believe in you. I know you have the power inside you to create a luxury brand and business, build feminine wealth, live a quiet luxury beautiful life, and make an impact.
And it starts when you become unwilling to be the person who doesn't align with your vision. No more settling for a mediocre brand. No more hustling the masculine way to build your business and wealth. No more giving away your power and following others' cookie-cutter approach and “guaranteed” formulas.
The only guarantee for your success is YOU.
So here are the questions I will leave you with today: if you really believe you are powerful, what action would you take? And if you really believe your business and life are about to be transformed, how would you let the celebration begin today?
I would like to hear your answers. And if you are ready to fly as a butterfly, attract high-end clients, and build a luxury brand that gives you true profits, freedom and impact, I invite you to book a Quiet Luxury Strategy Session with me.
We will dive into your luxury brand vision, visual identity, luxury client attraction strategy, etc and unlock your next level success in the most aligned feminine quiet luxury way.
This is a limited-time paid offer only for the luxury femmes who are ready to level up and invest in themselves and their brand. The investment is $98. If after the session, you choose to continue working with me, your investment of $98 will be credited to your package. If not, you will walk away with the clarity and practical strategies so that you can implement them yourself and 100x your investment with just one 5-figure client.
Remember luxury brand, it’s very you.
Luxury Brand and Wealth Activator